The human body only contains about 24,000 genes and yet in different combinations we get billions of distinct individual. Combine different periodic elements to create new materials. Combine different characters and motives to create new stories (especially with the Storymatic™). With a finite amount of material, we are capable of creating an infinite number of things by how we connect them.
This is why food can be such an inspiration. There are but a few basic tastes—sweet, sour, salty, bitter, and umami—and a few more basic ingredients, which can be combined and prepared in endless combinations. I love the idea of Grant Achatz' Lamb 86 meal because you get to have a completely different dish with every bite of lamb by combining the 60+ garnishes. It's more demanding than your average dish, but you'll not soon forget it.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
— Steve Jobs
With Create More Better Different, I am aiming to take a few basic Elements of Creativity—Action, Connection, and Deviation—and combine them in different strengths with various tools to create something unique and personal for any situation. It sounds like a big task, but it is more about distillation, and proper labelling than anything else.